Our 90-Day Inbound Leads System

Three phases. Fixed rules. Clear responsibility. Observable progress.

Every phase has defined inputs and outputs.

Progress is measured against pre-agreed criteria.

Scope creep is blocked by design.

The system compounds through consistent execution.

No resets. No restarts. No “new strategy” every week.

How It Works

1
Positioning & Criteria
No filming begins without alignment.
Audience definition — who this visibility is for
Message clarity — what must be understood immediately
Visibility benchmarks — how success is measured
2
Execution & Distribution
Consistency is enforced.
Short-form production — built for repeatability
Consistent distribution — no resets, no gaps
Signal-based adjustment — guided by performance data
3
Evaluation & Extension
Outcomes are reviewed.
Visibility review — measured against benchmarks
Momentum analysis — what’s working, what isn’t
Next-step decision — continue, refine, or exit
Why This Works
Most businesses skip these controls. ReelLab does not.
Defined success. Reduced ambiguity. Controlled variables. Compounding execution.

Our 90-Day Guarantee

What Is Guaranteed

Installation of the 90-day system

Execution against agreed visibility criteria

Continued work if criteria are not met

What Is Not Guaranteed

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Revenue

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Sales

×

Virality

Those depend on factors outside ReelLab’s control.

What We Mean by “Leads”

For ReelLab, a lead means:

An inbound inquiry initiated after exposure to ReelLab-produced video

Contact via form submission, DM, call, or email referencing posted content

Inquiries coming from buyers already in-market

Leads attributable to posted short-form video

What Counts

Inbound inquiries tied to ReelLab-posted content

Buyers referencing videos when reaching out

Lead flow improving or stabilizing over the 90-day window

Performance measured against pre-agreed lead criteria

Who This Is For

This system is designed for:

Established service businesses

Owners who want structure, not experiments

Teams willing to follow a defined system

This Is Not For

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Anyone optimizing for virality over consistency

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Anyone unwilling to follow a system

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Anyone who needs full creative control

If that describes you, this may not be a fit.

Let’s talk about your business.

Tell us about your brand. Let’s create the right content strategy to drive measurable growth.