Our Approach
We focus on execution mechanics
The founder, Joshua Lehnerd, has been recognized with seven major national advertising awards, including an Emmy Award, for work executed in high-stakes commercial environments.
That level of clarity, execution, and accountability now guides how ReelLab partners with local service businesses.
- ✓ National and global campaigns for brands including Meta, Walmart, Toyota, AT&T, and Microsoft
- ✓ Industry recognition earned where performance was measured and outcomes mattered
- ✓ Work where mistakes were expensive and execution standards were enforced
ReelLab is about consistent attention growth over 90 days — not overnight virality.
Frequently Asked Questions
Clear answers to the questions that matter before working together.
What does ReelLab actually do?
ReelLab installs and executes a 90-day inbound visibility system designed to generate qualified inbound leads for established Los Angeles service businesses. This is not one-off content or traditional social media management. Short-form video is the execution layer of a larger system.
What do you guarantee?
We guarantee inbound leads within 90 days of system execution, based on lead criteria agreed on before work begins. If the criteria are not met, ReelLab continues working at no additional cost until they are.
What qualifies as a “lead”?
A lead is a real inbound inquiry from a potential customer expressing intent for your services through approved channels defined at onboarding. Inquiries must match agreed service and location criteria. Spam, bots, vendor pitches, job inquiries, and irrelevant requests do not count.
Are you guaranteeing sales or revenue?
No. We guarantee inbound leads, not closed deals or revenue. Sales outcomes depend on pricing, responsiveness, follow-up, and your ability to convert inquiries.
Why not hire a social media manager?
Social media managers manage posting and engagement. They do not install lead-generation systems. ReelLab installs a structured visibility system designed to produce inbound leads. Posting is one part of execution.
Do you post the content for us?
Yes. ReelLab handles posting and deployment as part of the system. We do not manage DMs, comments, community engagement, or ongoing platform moderation.
Why not just run ads?
Ads amplify what already works. Many businesses use ads alongside systems like this. ReelLab focuses on installing the visibility and execution structure that makes any channel more effective.
How is this different from agencies?
Agencies sell deliverables and retainers. ReelLab sells execution against defined lead criteria — and keeps working until those criteria are met.
How long does it take to start seeing leads?
This is not instant-response advertising. The system typically begins generating traction within the 90-day window as visibility compounds.
What happens if I don’t get leads within 90 days?
ReelLab continues executing the system at no additional cost until the agreed lead criteria are met. The guarantee extends time and execution — not refunds.
Systems Beat Moments
We’re not reliant on trends or optimizing for short-lived attention.
ReelLab builds repeatable video systems designed to:
- ✓ Establish familiarity and trust over time
- ✓ Support inbound demand consistently
- ✓ Make your business the clear choice when it counts
This is how social media becomes a durable growth channel — not noise.
Stop the bleeding of lost inbound leads every month.
Let’s Talk About Your Business
Tell us about your brand. Let’s create the right content strategy to drive measurable growth.